Facebook vs Instagram by the numbers
Facebook Vs Instagram Marketing. Facebook’s head start might have had an advantage in terms of user base and popularity; Instagram’s growth has been substantial and continues to go up. Here are some stats.
- 38 billion monthly active users
- 40%of consumers watch the most videos on Facebook
- 65 million small businesses have Facebook Pages
- 74%of marketers use Facebook more as part of their brand’s social strategy
- 1 billion monthly active users
- 500 million daily active Instagram Stories users worldwide
- 68%of Instagram users visit the platform daily
- 65%of marketers plan to use Instagram more as part of their brand’s social strategy
Facebook might have larger numbers, but Instagram’s stats are impressive, particularly in engagement. Instagram is a platform that thrives on users being able to engage with the visual content brands share.
On the other hand, those vast numbers from Facebook have made it so that small businesses feel obligated to start a Facebook Page even if they don’t necessarily plan to be active. Facebook has cemented itself as a staple in the social media marketing world.